Wellness Incentives

The Blue Health Assessment uses your responses to create a customized action plan to help you improve your overall health. Standard Option and Basic Option members receive health debit cards to use for qualified expenses. You can earn up to $50 on your card by completing the Blue Health Assessment and up to three online coaching sessions.

Generic Drug Incentive Program

Save on your prescriptions by using a generic drug when available. If you have Standard Option, you may also be eligible to get the first 4 fills at no charge when you switch from certain brand-name drugs to specific generic drugs when you use a Preferred Pharmacy or the Mail Service Pharmacy.

Diabetes Management Program

Through the Diabetes Management Incentive Program, you can earn up to $75 on your health debit card when you complete specific activities to help manage your diabetes.

Online Health Records

MyBlue Personal Health Record holds all of your health information in a secure, online location. View, update and print your record to share with your doctor as necessary.

MyBlue Benefit Statement

Keeping track of your benefits and out-of pocket expenses during the year can be time consuming. The quarterly MyBlue Benefit Statement summarizes your benefits, medical and pharmacy claims information and your out-of-pocket costs in one easy-to-access location. You also will have access to an annual MyBlue Benefit Statement that provides information for the entire year at a glance.

Free Well-Child Care

You pay nothing for covered preventive childcare and routine screening procedures for children up to age 22 when you use a Preferred provider.

Free Annual Physical

To help keep you healthy, you can get free routine annual physicals with Service Benefit Plan coverage when you use a Preferred provider. Selected immunizations and cancer screenings are free also.

Free Immunizations

Get immunized for seasonal flu, shingles, pneumonia, meningitis and HPV. Other covered vaccines for adults and children are free as well when you use a Preferred provider.

Quit Smoking Programs

We pay benefits in full for smoking cessation treatments, counseling and classes when you complete the Breathe™ online coaching session. You also pay nothing for selected smoking cessation medications when you use a Preferred Pharmacy.

24/7 Nurse Advice

Reliable health information is available anytime from a registered nurse at 888-258-3432. You can also have an online chat with a nurse to answer your health related questions.

Walking Programs

With WalkingWorks®, you get a free pedometer and walking guide. We’ll keep track of your progress as you walk toward a healthier you.

Nutritional Advice

Check out the Nourish™ program online coaching session to make healthier food choices.

AskBlue Plan Selction Tool

Do you ever wonder if your current option is still the right one for you and your family? AskBlue is designed to help you make this type of decision about your health insurance coverage. It is a personal guide that is simple and provides straightforward answers to your health insurance choice questions.

Online Coaching Sessions

Need help reaching your health and wellness goals? Our 12 online coaching sessions can help by giving you feedback, advice and encouragement as well as the support you need to make positive lifestyle changes. In addition, under both options, you’ll be able to add $5 to your health debit card when you complete online coaching sessions, available on Blue Health Connection (excluding the smoking cessation module). You’re eligible for up to $15 for completing three sessions.


Blue365 offers all Service Benefit Plan members exclusive access to information; discounts and savings that make it easier and more affordable to make healthy choices.

Weight Management Program

Check out the Balance™ program with a physical activity program that promotes healthy weight management under our Blue Health Assessment tool.

Blue Finder Physician App

We make finding a doctor, hospital, or urgent care center easy with the Blue National Doctor & Hospital Finder app. With the Blue Finder app, you can use your smartphone or tablet to locate participating providers anywhere in the country.

Treatment Cost Estimator

This tool helps you get a general understanding of the cost ranges for common types of healthcare services. So you can compare the costs for treatment at different facilities and hospitals.

Audio Library

Get free access to our online MP3 Health Library, with hundreds of articles you can download to your MP3 player and listen to anytime.